Urban Roots is a national magazine that explores the intersection of food and social justice. Each issue of the magazine focuses on one major city, with this issue’s focus being on the DFW metroplex. Each story dives into communities, leaders, and individuals who advocate for food equality, often spurring community growth and social justice initiatives through gardens, restaurants, and other community programs.

The branding of Urban Roots is contemporary and layered to create a bold yet natural design. Throughout the pieces, a grainy paper texture is utilized to create a more personal branding, deriving the style from handwritten recipes. The branding was carried over into a website that emphasizes the special DFW issue in Urban Roots. Urban Roots is a magazine centered on community engagement, local food justice initiatives, and bringing awareness to people who are changing their communities for the better.