A social media advertising campaign was created for Betty Crocker. By emphasizing the connection and community that engaging with Betty Crocker products can bring, Better with Betty was created to show a diverse target audience that every good moment can be made better with Betty Crocker.

Deliverables include an Instagram 9-square grid, a 3-page Instagram story, and a 30-second commercial storyboard.

To create a larger campaign and expand the target audience, Better with Betty was extended into various Out-of-Home advertisements, including a billboard, shelf talkers, and an endcap.